May 26, 2024

The Brand Bajaj


Bajaj, a name synonymous with innovation and excellence, has left an indelible mark on the Indian
motor company. Founded in 1926 by Jamnalal Bajaj(He was an Indian industrialist. He founded the Bajaj
Group of companies in the 1920s), the company has evolved into one of India’s leading conglomerates,
with diverse business interests ranging from automobiles to home appliances and financial services.

History And Legacy

Bajaj Company has a long and illustrious history that dates back nearly a century. It began as a small
trading company in Rajasthan and later it goes into various industries of our Indian market. However, it
was the foray into the automobile sector that truly defined Bajaj’s legacy. In 1948, Bajaj Auto was
established, marking the company’s entry into the two wheeler industry. Bajaj Auto quickly became a
household name with its iconic scooters(Bajaj Chetak), revolutionizing personal transportation in India.
The enduring popularity of the Bajaj Chetak scooter became a symbol of mobility, affordability, and
reliability for generations of Indians.

Pulsar Bikes

Bajaj Company has consistently demonstrated its commitment to innovation, setting new benchmarks in
the industries it operates in. Bajaj Auto has been at the forefront of automotive innovation, introducing
groundbreaking models and technologies. The introduction of the Bajaj Pulsar series ( The first
generation Pulsar had a 150/180cc two valve, air-cooled, single-cylinder, four-stroke engine was
launched in indian market on 24 November 2001) revolutionized the Indian motorcycle market, offering
power for the youths, style, and performance at an affordable price.

Bajaj’s Other Brands

Apart from automobiles company, Bajaj Company has expanded into various other sectors in indian
market. Bajaj Electricals has established itself as a leading player in the consumer electronics and home
appliances industry in India. Their range of products includes fans, lights, kitchen appliances, and more.
Bajaj Finance Limited, the company’s financial services arm, provides a wide array of financial products
and services to individuals and businesses, and now making it a trusted partner in the financial sector in
indian financial sector. Bajaj Electricals’ commitment to quality, durability and technological
advancement has made its products a preferred choice for homes across India. Bajaj Finance Limited’s
customer-centric approach is reflected in its range of customized financial products and services, which
cater to the diverse needs of individuals and businesses.